Let's do business better.
We bring together specialist hotel technology companies to create one connected ecosystem
for independent hotels and small chains across Europe.
One connected ecosystem
Hospitality expertise
We bring together specialist hotel technology businesses to create one connected ecosystem. By combining complementary strengths, we help hotels simplify operations, improve profitability and deliver exceptional guest experiences.
Stronger together
Our strong financial foundation, backed by Connected Capital & Partners, enables us to invest with a long-term vision, supporting sustainable growth for both our business and the companies that become part of Hotel Tech Group.
Built by founders
Having built and grown hotel technology businesses ourselves, we understand the challenges, opportunities and ambitions that come with scaling a business in the hotel technology industry.
Does this sound like your business?
You've built a hotel technology business with a proven product, a loyal customer base and a strong foundation for growth. We believe the strongest partnerships are built on shared ambition, and the characteristics below outline the type of business we're looking to grow with.
Your customers
Your customers are typically independent hotels and small chains with more than 30 rooms and an ADR of €175 or higher across North-Western Europe.
Your revenue
Your business generates stable, recurring revenue and continues to perform strongly year over year.
Your financial foundation
Your business demonstrates healthy EBITDA performance and has a strong financial foundation, providing a solid base for the future.
Let's get in touch
Our team of entrepreneurs and investors
Our team brings together entrepreneurs, investors and hospitality technology leaders with decades of industry experience. Together, we combine operational expertise with strategic investment to help build the next generation of leading hotel technology businesses.
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Our group of leading hospitality tech brands
Hotel Tech Group brings together strong, market-leading companies with specialised expertise and a shared vision for smarter hotel technology. Hoteliers.com, Smarthotel and Net Affinity each contribute proven capabilities to a unified group built for long-term impact in the hospitality industry.
Smarthotel
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Faces of Humanity
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Hoteliers.com
Erik Baumann, Founder of Hoteliers.com
"I'm grateful that my company is now part of the Hotel Tech Group, an organisation known for its personal and focused approach. In today’s rapidly evolving tech landscape, their hands-on involvement ensures the company is perfectly positioned to thrive and drive innovation. This transition also brings a significant level of financial security, allowing me to look to the future with confidence and optimism."
William Cotter, Founder of Net Affinity
"Becoming part of the growing Hotel Tech Group family marks an exciting new chapter for Net Affinity, our staff and our clients. By aligning our strengths with other group companies we can better support our clients by providing unified distribution, booking and payment solutions and deliver exceptional guest experiences."
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Our roots
With roots in The Netherlands and Ireland, we're bringing together hotel technology expertise in one connected ecosystem that support hotels across North-Western Europe.
